Event strategy
Client: La Gauloise de Vaise | Oct. 2022 | Consulting, Events
La Gauloise de Vaise is a Lyon sports association specializing in weightlifting, founded in 1893.
This is the oldest weightlifting club in Lyon, and one of the oldest in France. As part of a partnership with my Master 2 class, we collaborated on the creation of a new event project aimed at promoting the club and its heritage.
Targeting, Benchmark,
and Competitive Intelligence
Each year, Gauloise de Vaise organizes key events aimed at strengthening its visibility and recruiting new members. With the goal of obtaining weightlifting school status, we conducted an in-depth analysis of its positioning: precise definition of target audiences, competitive intelligence, and benchmarking of similar initiatives.
On this basis, we have built a strategy of achievable events in the short and medium term, in line with the association's ambitions.