Communications Officer
Client: EQUANS | Jan. 2023 - Jul. 2023 | Business development, media creation
As a communications officer within the EQUANS Development Unit, I helped structure the commercial approach around energy performance.
As part of a newly created team, I participated in the implementation of communication actions aimed at strengthening the relevance and effectiveness of the offers.
Although it was an internship, it was a position of high responsibility, in a growing department where autonomy and responsiveness were essential.
This mission was my first significant experience in a strategic communications position.
A commercial reinforcement
I designed and optimized visual and documentary supports intended to support salespeople and engineers in their prospecting and response to calls for tender.
While ensuring compliance with the graphic charter, I standardized several existing tools, in close collaboration with the field teams, in order to strengthen the consistency and impact of commercial presentations.
Intranet redesign
In a context of internal reorganization, the SharePoints dedicated to Energy & Carbon Performance were little used due to a dispersed and unintuitive structure.
As part of the rollout of the new development strategy, I led a complete overhaul of the intranet: simplifying navigation, improving ergonomics and merging content onto a unified platform, now better suited to team usage.
Intranet redesign
Every month, I designed a newsletter aimed at informing and engaging the internal network around news related to the energy transition.
Its content covered regulatory developments, ongoing projects, market news and strategic developments, in a context of profound transformation of the sector.
